Web3 was always meant to be the next layer of the internet. An open, programmable environment that makes business models, ownership structures, and new forms of coordination possible in ways we simply didn’t have before. The opportunity was real and it still is. But for a long time, Web3 barely came close to using that potential. Not because the technology wasn’t ready, but because too many projects treated growth as something temporary, optional, or easy to postpone. Basic business fundamentals borrowed from Web2: revenue logic, feedback loops, operational discipline - were often pushed aside in favour of speed, hype, and riding the next narrative.
Since its first release two years ago, The Magnet Method has repeatedly confirmed these observations in practice, across real Web3 projects operating under very different conditions, long before the market itself started demanding the same level of structure.
The Magnet Method was built to address exactly that gap, by reframing growth not as a collection of tactics, but as a system that has to hold together under pressure.
Product value, user incentives, distribution, monetization, retention, and decision-making aren’t treated as separate functions you optimize in isolation. They’re parts of the same mechanism, and when one breaks, the rest feel it. In the book, Jake Lee describes growth systems built to compound effort instead of constantly resetting it. Systems where attention turns into value, value turns into revenue, and revenue feeds back into sustainable growth.
Over the past two years, this approach has been applied across dozens of Web3 projects the Magnet team worked with directly, and across many more teams observed closely from the inside. Different stages, different categories, same outcome: projects built around systems held up far better than those built on momentum alone.
The reason The Magnet Method stood out early is simple: it was the first Web3 framework to approach growth and development as a system, clearly defining how its core elements connect and depend on each other. At the time, most Web3 thinking revolved around isolated pieces: launches, token mechanics, community building - without addressing how any of it holds together once speculation and hype fade.
The Magnet Method took a different path, connecting product value, distribution, monetisation, retention, and decision-making into a single growth system designed to operate under real conditions. That perspective is what turned the book into a best-selling title on Web3 growth on Amazon, and why more founders and teams continue to rely on it today. As the market tightened and expectations rose, Web3 began shifting away from an ecosystem of experimental startups toward an industry of operating businesses expected to deliver real solutions to real users. In that transition, potential alone stopped being enough. What teams needed was structure and in this phase, The Magnet Method reads less like a playbook and more like the foundation for building Web3 projects that are meant to work.
The Magnet Method is available on Amazon for teams and founders who want to move beyond experimentation and start building Web3 projects as real businesses. It’s a practical framework for the kind of Web3 the industry is gradually becoming.
🔗 https://magnetgrowth.xyz/amazon
