How buying decisions are actually made now

AI doesn’t just surface information. It:

For many buyers, the decision is already shaped by the time they arrive.

“Someone is being recommended right now — even if it’s not you.”

AI-mediated discovery is still forming.

Which means positioning is still malleable.

Companies that act early:

Shape how AI understands their category

Build trust signals that compound over time

Capture demand before markets harden

Companies that wait:

Inherit someone else’s positioning

Compete inside systems they
didn’t influence

This is the largest shift in marketing and distribution since the web itself.

How Magnet Activates the System

Four connected layers — powered by data

Data & Strategic Layer

Understanding how AI systems see your market.

AI visibility and recommendation analysis

Category, competitor, and demand mapping

Opportunity sizing and system design

Defines where leverage exists and what compounds.

Activation Layer

Shaping how AI systems discover and evaluate your brand.

AI discovery and awareness

Authority and trust signals

AI-mediated distribution

This is how your brand becomes recommendable.

Conversion Layer

Turning AI visibility into demand and revenue.

AI-native acquisition paths

Demand capture and conversion

Revenue-focused system design

Visibility only matters if it converts.

Intelligence Layer

Learning, iteration, and compounding advantage.

Measurement and attribution

Performance optimization

Continuous refinement

Each cycle strengthens the next.

What It Looks Like When AI Recommends You

Founders and teams we’ve worked with share how their growth changed once AI systems started surfacing their brand.

Our
Magnetic
Team

Magnet is led by growth operators who’ve built systems in emerging digital markets and advised companies navigating new distribution layers.

Learn More

Lorenz Garcia

Business Development

Shem Cally

Events

Sergei Zabolotyni

Socials

Sachiko Zorrilla

Design

Jordan Lee

Finance

Harry Horsfall

Advisor

JakeOnBlock

Founder & CEO

Mohammad Ali

Growth Ops

Dylan Lee

Head of Business Development

Fred Symonds

Growth

Jeff Cafolla

Growth

Ian Lamela

Video & UGC

Val S

Data Engineer

Musty Mohammed

Software Engineer

Charlotte Maskell

Project Manager